1. Understanding

It is essential we understand the client, their brand, the specific project objective and the budgets set to achieve the goal.

Opal X encourages the client to bring them into a project at an early stage. This helps create trust between Opal X, the client and the agency engaged to prepare the creative and importantly understand what the target audience is expecting to receive.

It is at this stage that our team will advise on stocks and the correct print process to ensure environmental targets and cost budgets are achieved or excelled.

2. Brand Identity

A considerable amount of time and resource is used in creating a brand. We believe our role is to police that brand to ensure consistency across various materials.

Our team will focus on the visual impact of the design as it is transferred to the printed material to ensure the finished product is how it was intended to look and feel.

3. Environment

Opal X is overwhelmingly committed to the environment. Wherever possible our team will mitigate any risks to the environment.

All materials are responsibly sourced, the inks used are vegetable based with plastic eliminated whenever and wherever possible. Even down to using paper tape on the boxes the finished product is packed in.

4. Production

The success of a project relies on the detail, execution and finish – this is why it is essential to involve the client at all stages of proofing and production.

Behind the scenes the project goes through a series of internal checks to ensure a consistent brand identity is maintained.

5. Review

To measure the success of a project, Opal X creates open communication with clients to understand how the project was received and understand any challenges the client faced during the process.

This approach has helped create and build long term relationships with clients.